The Ask:
The World Health Organization saw our Covid Safety PSA video, and asked if we could make more videos to target the gaming audience.
Response:
Happy to help at this time during the pandemic, we crafted a series of pixel art PSA videos across three main points; Washing your hands, practicing social distancing, and remembering that you are safer at home.
We used inspiration from a variety of 16bit games, from the mini-games found in many fighters, the popular 2D beat-em-up, and took inspiration from the at-the-time uber popular Animal Crossing game for a video about entertaining yourself at home.
Company: World Health Organization and IGN
Role: Content Development Lead, Writer, Creative Producer