The Ask:

Deliver the anti-smoking messaging to the teen gamer demographic.

Response:

We created an animated short that used the familiar iconography of the popular game, Fortnite, to humorously relate how cigarette-linked anxiety could leave you second guessing your choice in games, and in life. The video was animated for both 16:9 and 9:16 viewing experiences and released as FDA | Real Cost branded content across all of their social media channels. 

The Ask:

Deliver the anti-smoking messaging to the teen gamer demographic.

Response:

For this spot we used the game Red Dead Redemption 2, and their famous side-mission, to highlight the client's talking points that cigarette addiction can lead to cravings at the worse times. The video was released  in both :15 and :30sec cuts as FDA | Real Cost branded content across all of their social media channels. 

The Ask:

Deliver the anti-smoking messaging to the teen gamer demographic.

Response:

Resident Evil inspired this animated spot, where a smoker living in the game's world can't give up his precious packs even when his life is on the line. The video was released in both :15 and :30sec cuts as FDA | Real Cost branded content across all of their social media channels.