The Ask:
How do we elevate this unique collaboration between State Farm, Warner Brothers, Jason Bateman, Kai Cenat, and SZA to another level? Specifically, how to we create additional attention to the upcoming TV Spot?

The Response:

In the lead up to the TV Commerical debut, Kai Cenat did a Let's Play marathon of every Batman: Arkham video game in a deluxe, over-the-top Twitch stream, teasing his millions of fans that there was more in the works with his partnership with WB x Batman.

Shortly afterwards, Kai went on The Tonight Show with Jimmy Fallon to reveal that he was co-starring in a State Farm x Batman commercial. Along with annoucing the upcoming commercial, it was also teased that Kai would be hosting another special livestream after the commercial debuted.

Jason Bateman stars  alongside many other famous faces in a recreation of Gotham City and it's rogues gallery of  iconic villains in the  beautifully executed commercial that delighted Batman fans with their comic-accurate appearances.

Riding on the positive wave of the commercial, fans were guided to participate in a limited time sweepstakes taking place on Kai's Twitch Channel. 

Joined by Jake from State Farm, the two interacted with fans as our Enter The Vault sweepstakes began on a dedicated, custom micro-site.

There, fans were asked asked by The Riddler to prove their knowledge on both Gotham and State Farm. Every round of riddles was an opportunity for fans to win amazing prizes, such as SZA tickets and a trip to Warner Brothers Studios for an exclusive look at how they bring Batman to life. 

The sweepstakes was a huge success with thousands of fan winning prizes.

Which took our campaign to a close.

Many talented individuals helped bring this top tier campaign to fruition. My specific contributions include working as a creative consultant to Kai's Twitch streams, as well as being the Copywriter for the Sweepstakes campaign. Including, but not limited to, writing the Riddles for our audience to decipher.