The Ask:

Build an interactive choose-your-own-adventure experience that takes place in a user's Twitter DMs.

Response:

We partnered with Conversable to power our Twitter experience. 

Users were taken down a choose-your-own-adventure path where every decision they made, like take the shotgun or machinegun, would give them a unique playthrough preview of the title. 

A fun note on this project, not only was I the writer, I also was did the game capture.