The Ask:

Help Wendy's reach an entertainment audience and the biggest releases of the year. 

Response:

We partnered with Wendy's to launch our new series, Watch Party. Timed with the release of the final season of the global phenomenon, Game of Thrones. 

On Watch Party, we had our panel of IGN experts, Sydee Goodman, Nick Mundy, and Terri Schwartz, welcome viewers to a live show taking place both before and after the HBO episode had broadcast. In addition to the livestream, we packaged up all of the episodes and their segments into video content that we published on all of our media channels. 

Our show had custom Wendy's segments throughout, with our hosts having client provided snacks at arms reach during the viewing of this highly anticipated season of George R.R. Martin's creation.