The Ask:

Promote the upcoming Pet Sematary film, focusing on Stephen King. 

Response:

We went to the source in our episode of Fast Travel, IGN's travel show where we highlight all of a city's nerdy haunts.

For Pet Sematary, we sent host Brian Altano to a town central to Stephen King, Bangor, Maine.

We toured filming locations of the original film, the places that inspired books like Maximum Overdrive, along thew way we spoke with local eccentrics at local bookstore.

With sneak peaks of the upcoming film along the way, this long form video lived on all of IGN platforms, and short forms versions appeared on social platforms.