The Ask:

Promote the upcoming release of the co-op action RPG, Dungeons & Dragons: Dark Alliance. Highlighting the co-op, the boss battles, and the unique world of D&D.

Response:

We created what would become an ongoing IGN series, Kitbash Creatures, for D&D: Dark Alliance. First we jumped into the game with four IGN hosts (Max Scoville, Brian Altano, Stella Chung, Akeem Lawanson) to show off the co-op gameplay on some of the game's diverse bosses. 

Afterwards, we ventured to create one-of-a-kind action figures by kitbashing (the art of adapting pre-existing model parts into original creations.) together the bosses and characters we experienced in the game. IGN's own Max Scoville took on building one figure, and in the second episode we brought in influencer Miscast to build our other figures.

At the end of both episode of Kitbash Creatures, we informed fans on how they could win the figures we made through our sweepstakes. Winners who sent us photos of the received prizes, were highlighted on IGN's social channels.