The Ask:
Help align Army National Guard with the biggest entertainment releases.
Response:
Army National Guard was the sponsor of the second half of the final season of Game of Thrones Watch Party.
On Watch Party, we had our panel of IGN experts, Sydee Goodman, Nick Mundy, and Terri Schwartz, welcome viewers to a live show taking place both before and after the HBO episode had broadcast. In addition to the livestream, we packaged up all of the episodes and their segments into video content that we published on all of our media channels.
To make ANG's episodes special, our panel of experts from the first three episodes were joined by a different special guest for the remained of the season.
For episode four, we were joined by NFL star and GoT fan, Cam Hayward.
Episode five saw us welcome the talented Dave Dameshek to witness the penultimate tale from Westeros.
And finally for the series finale we had Scrubs star, Donald Faison, help us process to conclusion of a television event.
Company: IGN
Role: Branded Development Lead