The Ask:

Entice new fans to the Star Fox universe and encourage them to pre-order the upcoming game.

Response:

Partnering with GameStop and Nintendo, we created the Power to the Pets Sweepstakes. In the week leading up to the release of Star Fox Zero, fans could send us a photo of their pets using a select hashtags. We would then take their pet's photo and have one of our designers turn them into a new member of Fox McCloud's team! We would then post these photos with a unique line to match their pet's aura.

It was a huge success with people sending us photos of their cats, dogs, horses, hedgehogs, snakes, turtles, lizards, and even a pet rock!

Not only did fans get a wonderfully unique piece of art of their beloved pet, a few lucky fans won $100 gift cards as well!