The Ask:
Ensure Alienware presence at Twitchcon brings in as many fans as possible.
Response:
We crafted Showdown at the Outpost, where on both Friday and Saturday we brought in a pair of celeb guests to play against fans for a chance to win a variety of Alienware prizes, including a cutting edge gaming laptop.
With social media posts informing guests in advance of the show, we arrived with IGN hosts Max Scoville and Akeem Lawanson in San Diego.
Our first pairing was gaming legend, Bruce Greene, and comedy legend, Brian Posehn. They battled fans in Dragon Ball Z FighterZ.
On day two, we had wrestling star Xavier Woods and musician T-Pain to challenge fans to speedruns of Cuphead.
Company: IGN
Role: Branded Development Lead, Creative Producer