The Ask:
Announce the partnership of Turtle Beach and Josh Hart in an unique way.
Create a video for the new Turtle Beach Battle Buds in-ear headset.
Response:
To announce the partnership of Turtle Beach and Josh Hart, we went to his LA home while he was away and gave it a gaming makeover. Arcade Cabinets and art in the house's entryway, and then a dedicated gaming lounge with dual 4K TVs, every home console, a streaming gaming PC set-up, and of course a bevy of Turtle Beach products. Including custom headsets with his jersey number and team colors from both college and the NBA. We also tracked down his favorite football players jersey and got them signed and framed.
When Josh came home, he was floored by the new set-up! He sat down with Turtle Beach's Nick Bourne to discuss his love of gaming and his life as a pro basketball player.
For Battle Buds, we create a commercial that highlighted the versitialty of the new in-ear headset. Great audio on the go, with the ability to attach chat mic and make it perfect for gaming with friends no matter where you are.
Company: Kovel/Fuller
Role: Creative Director