The Ask:

With people stuck at home during the pandemic, show how Alienware's Intel-powered gaming laptops and accessories are vital tools for entertainment and connecting with people remotely.

Response:

We created a new series called Make 'Em and Break 'Em, wherein we sought out two celebrity friends that like to game together. We asked each of them to make digital avatars in a competive game with a robust create-a-character mode. After they watch and tease each other in the creation process, it's time for the two to go toe-to-toe! Showing off the power and ease of using Alienware equipment through the whole process.

We were overjoyed to get Ben Schwartz and Thomas Middleditch to join as gaming buds. In our game, WWE,  one of our guests tried to make a real-world recreation, the other... not so much! The two joked as they took their creations into the ring and laid the digital smackdown.

We ran and promoted the content on both IGN and our guest's social media profiles.