The Ask:
In anticipation of the upcoming film Crawl, how could we show of the tension of a gator lurching into our world.
Response:
We found a perfect pairing with our show XGC or Xtreme Gaming Challege, where we put our IGN hosts in challenging conditions while asking them to play video games.
Traveling to Florida, we partnered with a local gator sanctuary. Our IGN hosts, Max Scoville and Brian Altano, jumped into a water habitat with their Nintendo Switches, copies of Mortal Kombat 11, and a live alligator!
Showing off the sheer intimidation of these giant reptiles, our hosts somehow completed a few matches with the million year old predator brushing past them.
Company: IGN
Role: Branded Development Lead, Creative Producer