The Ask:
Help ignite a strong launch of the upcoming co-op multiplayer PlayStation exclusive, Helldivers II.

The Response:

Partnering with dozens of gaming influencers all across the world, we created a tournament where the gamers got into squads and attempted to earn the highest score possible at the game's launch. Streaming on Twitch, fans could tune into their favorite streamer to earn an exclusive set of armor for their character and follow along with all teams on a dedicated microsite.

We crafted a suite of announcement trailers, for all PlayStation and Developer's social media channels, as well as unique CTA trailers starring each of our influencers. Additionally, we created a bevy of unique  posters to release on the gamer's social media platforms  as well.