The Ask:

Keep Sonic the Hedgehog's social media channels growing with unique, fun content. Including static, motion, and video content.

Promote the release of Sonic Forces.

Response:

Throughout 2017, our social team kept the popular Sonic social channel stocks with irreverent, atypical internet humor. Including launching a new web mini-series called, Cooking with Eggman.

In Q4, we were tasked with promoting the upcoming Sonic Forces video game. I wrote and lead a small team of animators to make a 50's era propaganda parody video. Come Join the Eggman Empire! highlighted the beloved tone of Sonic through the lens of mid-century cartoon aesthetic.